Turkey's #1 e-commerce platform Trendyol reached 45 million active users in 2025. The cosmetics and personal care category is one of the platform's fastest-growing segments. Here's everything you need to know about selling your own private label cosmetics on Trendyol.
Why Sell Cosmetics on Trendyol?
- 45M+ active users
- Cosmetics category grew 47% YoY
- Average order value: 280–380 TL
- 87% mobile shopping rate
Requirements for Selling Cosmetics on Trendyol
Cosmetics is a restricted category. You must provide:
- Turkish Ministry of Health Cosmetic Product Notification
- GMP/ISO 22716 certificate from your manufacturer
- Product safety assessment report
- INCI ingredient list
- Stability and microbiology test reports
Private Label Manufacturing Is Essential
Trendyol prohibits dropshipping other brands. You must sell under your own brand with proper documentation. MKN GROUP provides all necessary manufacturing documents for Trendyol compliance.
Optimization Tips
Format titles as: [Brand] + [Product Type] + [Key Benefit] + [Volume]. Use white-background product images, lifestyle shots, and ingredient infographics. Products with 15–30 second videos sell 35% better.
Marketing Strategy
Use Trendyol Sponsored Products (CPC 0.8–3.5 TL), Trendyol's influencer marketplace, and sync with Instagram/TikTok content linking to your Trendyol storefront.
Contact MKN GROUP to start your Trendyol cosmetics brand — first consultation is free.
